Exploring MarTech in Southeast Asia

MarTech is simply the collaboration between marketing and technology. Since the term ‘digital’ fundamentally implies technology, anyone working within the realm of digital marketing is, by extension, dealing with MarTech. The term ‘MarTech’ especially relates to forward-thinking efforts, initiatives, and tools that harness and utilise modern technology to accomplish marketing objectives and goals. Throughout this … Continue reading Exploring MarTech in Southeast Asia