Southeast Asia has experienced a rapid e-commerce boom in recent years, driven largely by the growth of the region’s biggest consumer platforms. According to Momentum Works’ e-commerce in Southeast Asia 2026 report, platform e-commerce gross merchandise value in the region reached US$ 157.6 billion in 2025, growing 22.8% from the previous year and tripling in size since 2020. Platforms such as Shopee, Lazada and TikTok Shop have been instrumental to this growth, allowing millions of consumers to discover products, compare prices and complete purchases.
However, the region’s online retail economy depends on much more than these digital marketplaces. Behind the veneer of every successful transaction is a complex operational network that manages product listings, inventory, warehouses, payments, order processing, deliveries and returns. This less visible layer of e-commerce infrastructure has become increasingly important as brands scale up and sell through multiple marketplaces and social commerce channels at the same time. Companies that can provide dependable operational infrastructure to support brand aspirations are thus increasingly sought after.
Here are 5 Singapore maritime tech startups quietly modernising one of Southeast Asia’s most important industries
Below are six Southeast Asian e-commerce infrastructure and technology companies that are helping brands manage the operational complexity behind online retail.
Anchanto, Singapore
Founded in 2011, Singapore-headquartered Anchanto provides software for brands, distributors, retailers and logistics companies managing multichannel e-commerce operations.
Anchanto is designed to connect different parts of the retail process, including marketplace listings, inventory, orders, warehouses and logistics. Instead of managing each marketplace through a separate dashboard, its technology centralises operations for retailers under one cohesive system. This is especially valuable for businesses selling across several Southeast Asian markets as each country operates under different courier networks, customer expectations and operational requirements. Anchanto offers order, inventory and warehouse management tools that help businesses coordinate online sales across multiple channels. Without this central management system, businesses risk overselling products, duplicating orders or displaying incorrect stock levels.
The company is one of the more established e-commerce infrastructure players in the region with teams operating across Asia, Europe and the Middle East servicing renowned customers such as ASOS and L’Oréal Paris. Enterprise Singapore has previously highlighted Anchanto’s international expansion and its role in helping companies simplify back-end e-commerce operations. Anchanto’s relevance lies in its software-led and platform-independent approach. Rather than competing directly with major marketplaces, it helps retailers manage their presence across them.
aCommerce, Thailand
Bangkok-based aCommerce operates as an end-to-end e-commerce enabler for brands in Southeast Asia. Its services broadly cover the online retail process, uniquely fusing technology with physical operations and managed services. This includes digital platforms which help with digital store development, marketplace management and performance marketing as well as physical operations of warehousing, fulfilment and delivery.
Its model is especially appealing to large consumer brands seeking to enter Southeast Asian markets without building their own local e-commerce teams, warehouses and fulfilment networks. Using aCommerce, brands can outsource substantial parts of their online retail operations while still retaining control over its products and positioning.
The scale of its operations is reflected in its offices across five countries, eight fulfilment centres and workforce of more than 1,000 e-commerce specialists. It has also expanded into areas such as livestream commerce, reflecting the growing role of video and social platforms in online sales.
LOCAD, Singapore and the Philippines
In the multi-market e-commerce landscape, LOCAD simplifies supply chain operations for consumer brands operating across Asia-Pacific. Through technology-powered fulfilment and supply-chain services, businesses are able to connect their online stores and marketplace accounts to a distributed network of warehouses. This places inventory closer to customers and major urban centres, helping reduce delivery times while allowing orders to be managed through a single system.
LOCAD is particularly relevant for small and medium-sized direct-to-consumer brands who struggle to handle thousands of monthly orders across multiple markets as their businesses scale up. Outsourcing fulfilment, warehousing and shipping to LOCAD allows brands to expand without having to immediately invest in regional logistics infrastructure.
LOCAD has attracted significant investment in recent years, raising US$ 11 million in Series A funding in 2023 to expand its supply chain platform and fulfilment network. It subsequently secured US$9 million in a pre-Series B funding round in 2024 to support further expansion, including its entry into the Middle East. In 2025, it was named to Forbes Asia’s ‘100 To Watch’ list. Its ability to connect inventory, orders and warehouses across markets situates LOCAD as a key player in supporting the e-commerce growth of Southeast Asian consumer brands.
Ginee, Indonesia
Indonesia-based Ginee provides an omnichannel platform that helps online sellers manage products, stock, orders and customer interactions across multiple marketplaces. Ginee is especially pertinent for Indonesia’s highly fragmented e-commerce market where sellers frequently operate on several platforms. Inventory records, customer messages and orders can therefore become scattered across different applications.
Ginee addresses this problem by bringing marketplace operations into a unified system through tools including multichannel product management, stock synchronisation, warehouse management and seller analytics.
According to the company, its platform supports more than 226,000 active merchants and 301,000 active stores. By simplifying everyday seller operations and focusing on individual merchants rather than major international brands, Ginee supports the large base of small retailers and social commerce businesses driving Southeast Asia’s digital economy.
iStore iSend, Malaysia
Founded in 2015, Malaysia-based iStore iSend combines physical fulfilment operations with a digital warehouse and transport management system. Businesses can use iStore iSend’s regional network of fulfilment centres to expand across borders without establishing a full logistics operation in every market.
Its Online Delivery & Inventory Network platform gives retailers real-time visibility into online sales and inventory, linking that information with warehouse and delivery operations. This reduces the risk of stock mismatches while allowing companies to diversify delivery options and respond to sharp rises in order volumes.
By bringing together fulfilment, delivery coordination and real-time stock visibility into one centralised system, iStore iSend makes growth more manageable for retailers seeking to expand across marketplaces. This is in line with Southeast Asia’s move towards increasingly integrated retail operations.
Boxme, Vietnam
Regional e-commerce has brought about a recent challenge for retailers: how much stock should be held in each country and how quickly can it be moved when demand changes? Vietnam-based Boxme addresses that problem through a network of fulfilment centres and a centralised management platform.
Founded in Vietnam in 2015, Boxme allows retailers to monitor orders, stock levels and warehouse activity across various major sales channels such as Shopee, Lazada and TikTok Shop through one centralised platform. Its services also cover practical warehouse functions such as stock counts, replenishment alerts, product bundling and stock transfers between locations. These are particularly useful during campaigns which require retailers to reposition inventory quickly or assemble promotional bundles. Furthermore, Boxme handles packaging, returns and delivery management, extending its capabilities beyond storing and dispatching products.
The company secured a US$6.4 million investment from NextTech Group and digital payments platform Ngan Luong in 2022, helping it expand its fulfilment services and scale its operations.
Can independent e-commerce infrastructure companies keep growing?
The largest opportunity for these companies is also their greatest threat. e-commerce giants such as Shopee, Lazada and TikTok Shop are aggressively expanding beyond marketplaces into fulfilment, delivery, advertising, payments and merchant analytics. This bundling of services coupled with direct access to their customer base has intensified pressure on independent providers such as those mentioned above.
Nonetheless, marketplace-owned infrastructure can limit flexibility. Retailers that depend too heavily on one platform may be exposed to changes in fees, algorithms and seller policies. As such, independent companies can compete by remaining agile and neutral. These companies can connect marketplaces and direct sales channels while providing centralised inventory management.
As order volumes rise and Southeast Asia’s e-commerce market becomes more complex, retailers increasingly require shorter delivery times, better inventory visibility and stronger cross-border coordination. Independent infrastructure companies can distinguish themselves by offering what major marketplaces cannot: neutrality, integration and greater control across the retail ecosystem.