Where would we be without Google? Probably with a lot less internet trolling and a lot of very confused people online that have trouble doing research. Also in business, search engine optimisation is essential to survive the competitive landscape of the modern business world.

I think, we at Tech Collective, might have written a few articles about SEO – here and here.

However, we know that SEO is not straightforward, so using tools and tech to help manage your optimisation is a must for most companies. We explore some of the top tools in the market to help you grow your business today.

Google keyword planner

All you need is a Google Adwords account and you can start using Google keyword planner. This is a simplistic, but powerful tool to help you find the right key words for your content. It is also really easy to use.

  • Just type the keyword into Google Keyword Planner
  • A list will pop up based on relevance or a prediction of the average searches per month, level of competition and the top page bid
  • If you’re feeling adventurous use filters, location and date ranges to be even more specific
  • Use that information to figure out which key words are best for your business
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This paid tool, is one of the most popular SEO tools out there and is really helpful with identifying keywords. It provides a full suite of tools for digital marketers to get their affairs in order and is one of the better analysis tools out there in the market.

SEMrush helps identify backlinks, ideas, latest trends, and position tracking and even provides domain comparisons. Marketers can monitor their brands, get organic traffic insights and know the keyword difficulty level.

Answer the public

Answer the Public is a free (has a paid version) online tool that basically finds you Google autocomplete queries in bulk and actually divides them into lists. This is very useful for people trying to identify keywords

There are limitations with limited usage under the free usage, but is a great starting point. It is a more than sufficient tool if you’re just starting out with your SEO.

Ahrefs backlink checker

Backlinks are the lifeblood of the SEO industry and few do it better than Ahrefs. Their backlink checker offers a free and easy way to check the backlink health of your website.

No registration needed, just get on the page and try it for free. The services not only lists the current backlinks you have, but also the top 5 backlinked pages from your website and top 5 anchor text.

The paid version does all of this and more, so give it a try and see if it is worth it.

Yoast SEO

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Many marketers have a love-hate relationship with Yoast, but this WordPress plugin is one the easiest and effective methods to up your SEO game even if you lack the experience.

If you’re semi-serious about getting your SEO up to a standard, you can use it to optimize meta tags and content, generate instant sitemaps, and much more. You cannot make a mistake when using this tool for your WordPress website.