Optimizing your website is one of the best ways to get free organic traffic. However, do you find yourself improving your SEO without any results?
Well, don’t worry, you are not alone.
Search engine optimization (SEO) is continually changing, and some of the biggest search engines like Google are introducing new algorithm changes that prioritize different sections of your website.
In today’s article, we will go through some of the SEO mistakes you should avoid to improve your organic traffic.
Some people don’t understand that using keywords in every sentence of your content will have a negative impact on your SEO. In fact, search engines will register such action as spam and lower the rank on your website.
We explore how SEO works and why you should care about it as a startup.
Keyword stuffing is overusing your intended keywords. If you go with keyword stuffing, your content will look useless and unnatural for your audience.
Google has a special program called Latent Semantic Indexing (LSI) that can recognize your content’s topic without the need for unnecessary keyword stuffing.
Publishing plagiarized content
Non-original content is a big no, no for search engines. Unfortunately, it is a common mistake for business owners.
Back in the day, very few people wrote their own content. However, nowadays, such action will be penalized by search engines.
Using plagiarized content on your website is seen as a spammy practice that can destroy your SEO ratings.
Instead of finding shortcuts like copying content from another source and putting it into a spinning software, it is much better to invest in creating original content that can provide value to users.
Forgetting about meta descriptions and title tags
Your job is not done by only writing your content with keywords. Title tags and Meta descriptions are crucial ways that can improve your SEO. If you skip them, you will miss a huge potential that can bring many customers to your website.
Meta description and Title tags are optimizing factors used by search engines when they crawl a website. In other words, if you do it the right way, you can increase the performance of your content and bring more traffic to your website.
Avoiding quality links
Search engines value websites that go to another source. They see the internet as an open space that needs to have a good flow to other websites.
To improve your SEO, you must use the quality of external links included in your content. That way, you will make your content more relevant. Another good strategy is to link to websites that are already linked to you, which brings back the traffic in the future.
People also forget about the importance of the anchor text. You have added links to anchor text that targets keywords. By poor anchor text targeting, you’ll waste precious SEO opportunities that can bring traffic to your website.
Forgetting about mobile-friendly experience
Your SEO strategy is not based only on keywords. The quality of your website is also important for improving search engine positioning.
Search engines can recognize websites that are not mobile-friendly, and they don’t push your website in the search results.
Offering a smooth mobile experience for your audience is one of the best ways to increase organic traffic.
Not using analytics
As you can see, many different SEO strategies can bring traffic to your website. However, you’ll not know what’s working if you don’t compare your results using website analytics.
Setting up analytics is crucial for gathering information about your website performance. You can compare the demographic characteristics of your audience and use more effective targeting strategies.
SEO is a complex system that is constantly changing. If you are betting on MLB you need to keep up with the latest news and baseball team updates right? That’s why you have to stay updated with the latest search engine trends to increase your organic traffic.
Investing in your SEO strategy can bring the biggest return, so try not to make any of the mistakes mentioned above.