Recruiting is one of the most difficult aspects of running a business, especially in specialized industries such as tech. Fortunately, new resources make it easier to find top talent without spending a fortune.
Check out these 7 low-cost ways to hire top talent for your company.

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1. Create a web presence
In today’s world, every business should have a web presence. Not only is having a website more important than ever, but it’s also easier than ever thanks to affordable pricing and easy-to-use website builders like Wix. Having a web presence allows you to get the word out about job openings, which, in turn, means you don’t have to spend a lot of money to attract top talent to your company.
2. Use recruiting tools
Technology has made many things easier, including recruiting. There are tons of job recruiting tools and job listing websites that you can use to make it easier to find qualified candidates. While these services do cost money, using a recruiting tool or job listing service is usually pretty affordable. Just make sure you take a moment to look at the pricing and terms and conditions before getting started.
3. Vet new talent
If you want to make sure you’re hiring the best talent for your company, you need to vet new talent as you hire. Take advantage of technology to vet new hires, which can include everything from verifying previous employment information to checking social media accounts for misconduct. Background checks are also important since the background check cost is a lot cheaper than the cost of hiring the wrong employee.
4. Focus on the interview
Focusing on the interview process is an important key to hiring the right talent. Job interviews aren’t just about getting answers to basic questions; the interview process gives you an opportunity to get a feel for the personality of a candidate.
This can help you decide whether a potential hire would be a good fit for your company, which is one of the most important factors to consider if you want to create a good workplace culture. Multiple interviews are even more helpful in getting to know candidates if you have time to conduct them.
5. Offer benefits
When you’re offering somebody a job, keep in mind that they may be fielding offers from other companies as well. Offering unique benefits is a great way to set yourself apart from the crowd without having to spend a fortune.
These benefits could include a discount on monthly cell phone bills, some form of insurance, or a per diem. These benefits might seem small, but they can be the difference between a candidate choosing your company or another company.
6. Quality is key
While casting a wide net and trying to find tons of candidates to sift through may be tempting, it’s best to focus on quality during the recruitment and hiring process. Not only does it take more time to attract more candidates, but you also have to weed out the bad ones, which means more wasted time on your end.
7. Spread the word
Whether you do it via social media, flyers around town, or the local newspaper, spread the word about your job listing as much as possible. Getting the word out there will be even easier if you have a good web presence, but you can also invest in internet marketing services like Google AdWords if you’re having trouble reaching a large enough audience.
If finding the best candidates were easy, every employer would do it. The truth is, you have to work hard to find qualified candidates. However, you can make your job easier by taking advantage of technology and making an effort to recruit and hire top talent.