Customer satisfaction has become the hallmark of a great brand, on par with the quality of your product and service. The industry has also become competitive and innovative in order to match the demand and this has helped create the need for a way for entrepreneurs and business leaders in this field to improve their productivity.

Using tech tools that help facilitate a better work process and improve efficiency is a must-have in today’s competitive environment. To find out more, we spoke to Raviteja (Ravi) Dodda is the co-founder and CEO of MoEngage, an insights-led customer engagement platform built for the customer-obsessed marketers and product owners. Ravi has more than ten years of experience in leading global teams and managing successful products.

Here are the 5 tech tools that Allan Teng, Founder & MD, Workato APJ, uses to make this life easier

Ravi has grown MoEngage into a global brand and they enable hyper-personalization at scale across multiple channels like Mobile push, email, SMS, web push, on-site messaging, Facebook Audiences, in-app messaging, app inbox cards and connectors to other technologies.

Today marketers in 39+ countries use MoEngage to drive conversions and user retention. MoEngage has 10 offices across the globe and a team of 500 worldwide.

Managing your schedule with Calendly (Paid and free options)

Finding one’s availability becomes even more crucial in a work-from-home scenario, and Calendly solves that seamlessly. In a nutshell, scheduling is made easy. Calendly helps to reduce the unnecessary back and forth when trying to find the right time to meet someone. I have set 15, 30, and 45-minutes options for people to choose from based on their requirements. Scheduling meetings is also made that much easier thanks to Calendly’s customization feature which allows users to customize the duration as well as availability.

10xGoals to track your performance (Paid)

Being data-driven is one of our core values at MoEngage. We use Objectives and Key Results (OKRs) to measure our goals and performance, and 10xGoals provides us with a bird’s eye view of the overall organization’s performance against the quarterly goals. It is an excellent way for entrepreneurs and stakeholders to plan, align functions and track overall performances against the business goals.

Slack for better communication (Paid and free options)

Slack is our primary internal communications platform, where we communicate things like product updates, onboarding new members, celebrating birthdays, milestones, new customer sign-ups, and beyond. We believe that we do not need to send out emails or set up meetings to discuss anything and everything. We also interact with our partners and customers via Slack from time to time, as it is collaborative and conducive with the workspace feature. It is often easier to find the information you need from Slack than regular emails or texts. This reminds me of an interesting abbreviation I had read previously for Slack – Searchable Logs of Communication and Knowledge.

Collating meeting takeaways on Apple Notes (Free)

Most of us spend at least half our time in meetings on any given day. In this busy schedule, it is easy to forget the action items once the meeting is over because you are already halfway through the next one. Apple notes come in handy to document all relevant points. Sometimes, even when you are not working, you might think of an idea that could help you solve a problem or grow your business. With a phone in hand, you can record it for future reference. Other types of note-taking platforms that are rather productive include Onenote, Evernote, or even Notion.

Make bookmarking easy with Pocket (Paid and free options)

Pocket is bookmarking on the go! We come across tons of content throughout the day and may not have time to read them right away. In such a case, with just a click of a button, you can add them to your Pocket library and read them whenever you want. Based on your interests, you get recommendations across the web, and it helps you to take a deep dive into the topic, making life that much more convenient while also helping us find content we’re interested in without having to expend much effort in searching for it.