Pet technology (pettech) has become a widely accepted trend in Southeast Asia, as pettech startups spring up to meet the needs of pet owners and their furry companions. Research by Future Market Insights (FMI) predicts that Southeast Asia’s pet care market should reach USD $3.08 billion by 2032, up from its projected size of USD $1.6 billion in 2022. The growth outlook will be a compound annual growth rate (CAGR) of 6.8%.

The primary drivers of the demand for pettech are the humanisation of pets, innovative and increased pet food production, investment in the pet care industry, and an influx of established pet companies to Southeast Asia. People have a strong desire to care for their pets’ needs through veterinary health, services like grooming, and providing access to healthy pet meals. The wealthy are also searching for luxury products for their pets. 

Here are some of the top petcare startups in Southeast Asia:


Modern pet healthcare company ZumVet offers access to affordable veterinary care through video consultations, house visits, medication delivery, and convenient home-based services. The company’s services are available to anyone living in Singapore, and all the vets are experienced and licensed to provide pet healthcare. Users can visit the platform online, book appointments and house calls, access their pet’s medical records, or talk to the vets.

Thus far, ZumVet has raised USD $3.7 million in a Series A round from Pentepebble, Pine Venture Partners, and Quest Ventures. They also had investors for a seed funding round, including Purpose Venture Capital and Aetius Capital. The financial backing will help ZumVet to explore new markets, expand its service offerings, and boost its digitisation efforts.


Singapore-based Furpal enables dog lovers and dogs to meet for playdates to build healthy relationships between humans and pets. Positive human socialisations make dogs more sociable. Humans also learn about dogs from other dog owners and their interactions with their pets. 

The platform enables users to create profiles for their dogs and allows those registered and verified as ‘fur pals’ to spend time with a dog for $10 per hour. Furpal pays the dog owners and takes 30% of every transaction for providing the service. The company’s goal is to ensure people don’t buy or own dogs impulsively, thereby reducing the rate of dog abandonment in society.


Singaporean company Perromart is an online-to-offline (O2O) pet store platform with an extensive range of affordable products and fast delivery times. Many top brands are available for food products, toys, and other accessories, and PerroMart operates in Singapore, Japan, Malaysia, and Vietnam. The company has been evolving to provide offline services by providing pet care and grooming.

PerroMart raised an undisclosed amount in a seed funding round in October 2019 from Surge, Bloom Ventures, Omidyar Network, and Lightspeed Venture Partners. The company will continue expanding its ecosystem to cater to more petcare customers. 


Trusted petcare platform JomPaw offers Malaysian pet parents access to an extensive network of pet boarding facilities and sitters in the country. Services include pet grooming, in-house training, dog walking, day and overnight sitting, boarding, and pet taxis. It provides personalised care 24/7, and users can review pet sitters and make a booking anytime.

Users register on the JomPaw platform to become sitters or use the provided services. The mobile app is available for download to connect to pet hosts and sitters in the user’s location. JomPaw’s last funding round was a seed round in 2018 worth USD $6.32K from the investor WatchTower & Friends.


Malaysia-based Petotum is a pet system integrator that caters to pet owners and businesses in the sector. It offers pet boarding and grooming services and merchant training. Petotum also provides information on medical and dietary needs, documents a pet’s history, and donates funding for food for stray animals.

Thus far, Petotum has been able to raise about USD $160,000 from two investors: Cradle Fund Sdn Bhd (Cradle) and Teraju. The company’s mission is to connect the pet ecosystem and enable pet owners to care for their “fur babies”.

For many years, pet parents struggled to find reliable and trustworthy sitters, boarding, grooming services, and convenient access to veterinary professionals to keep their cats and dogs healthy. The increased number of petcare startups in Southeast Asia shows that more pet owners are becoming aware of the valuable services available in the region. These services not only keep pets clean and happy, but they also help to prolong their lives by providing timely vaccinations and treatments for common yet dangerous pet illnesses.

Emerging markets offer excellent opportunities for investing in pettech startups. According to FMI’s research, Thailand may become the leader in Southeast Asia’s pet care market. Overall, the sector looks ripe for investment, with an increase in pet care businesses as the region’s middle-income earning demographic grows.