E-commerce sites have long been the go-to for quick and convenient shopping, offering everything from TV remote controls to whatever your heart desires.

But picture this scenario: You’re searching for a new TV remote control online, and the only option available is to bundle it with a new TV, a year’s supply of AA batteries and subscriptions to three streaming services. Sounds absurd, right?

And yet, e-commerce retailers have often found themselves in a similar predicament when constructing their websites.

For years, e-commerce platform vendors provided “one-size-fits-all” solutions, which required brands and retailers to purchase an entire suite of functions, even those they didn’t necessarily need. Today, the landscape is evolving, thanks to the emergence of composable commerce.

Composable commerce is a component-based solution that enables brands and retailers to craft their e-commerce platforms with the exact components and features they need. It empowers companies to selectively assemble software modules that align with their unique requirements. These components, designed to be cloud-native, independent and tech-agnostic, seamlessly interconnect, allowing e-commerce retailers to tailor their customer touchpoints, add new features with ease, and more. This flexibility means that, for example, a retailer can add new payment methods with minimum effort.

Embracing this philosophy offers a multitude of benefits, including cost reduction, limitless scalability and the agility to adapt swiftly to shifting market dynamics. Most importantly, it empowers businesses to deliver the ultimate customer experience.

If you’re intrigued by the concept of composable commerce and wish to explore its transformative potential, check out the accompanying resource to learn more about its principles and the opportunities it presents.

Infographic created by commercetools, a composable commerce platform company