In the modern digital world, being a human being trying to keep up can feel impossible. Everyone else seems ahead of you; they’ve all seen the latest viral video, and you haven’t, and they’re all using the latest big app that you’ve never heard of.
It’s the kind of catch-up race that leaves you feeling burned out on the tech side of life! And that’s never more true than when you’re a business owner trying to market your product across the online world.
Growing a business in the digital age doesn’t require perfection, but it does demand keeping your finger on the pulse. As such, many business owners turn to AI generation and creating content with just a few quick inputs.
But with studies starting to show potential consumer disinterest and distrust in AI created content, there’s a chance that your race to stay on trend and relevant could be putting you on the back foot once again.
So, what can you do to bridge the gap here? Your marketing can’t help but be digital, and depending on your manpower, rely on AI capabilities as well. In a case like this, the best thing to focus on is preserving that all-important human touch. Here’s how you can manage that.
Stay in touch with your customer base
No business owner is going to create a positive reception for their business when they don’t talk to their customers. You need to stay in touch with your customer base throughout your career running your company, as this is what will make them come back for more.
After all, you’ve given them an actual, real impression to go off of. This can form a better picture of you and your service in their heads, even without any marketing materials in front of them.
A quick note to a viewer to say you’re happy to help if they have any questions, even if all they did was leave a like on a social media post, can make all the difference in whether or not they convert.
This small element of human touch, that won’t take you more than a minute to put together, is what brings you and your customer base together. Indeed, if you then want to contact them after they’ve made a purchase, send them a personalized email to let them know you appreciate their business and would love to hear their thoughts.
This will set up a contact point that feels positive, personal, and gives your customer something to remember you by. It’s a simple part of customer service, but it’s a powerful one all the same!
Attend in-person business events
In-person events are never going to go out of style. They’re essential for bringing all sides of the market together in one place, allowing people to mingle with mentors, upper management executives, new investors, and of course, potential new customers. Both B2B and B2C companies can benefit from this.
Whether you’ve booked a spot at a networking conference a couple of towns over or you’ve decided to set up a booth space at a trade fair that could bring targeted customers to your door, attending an in-person event will ensure it says what you want it to say, and there are no mistakes, miscredits, or any made-up information. Reinforce this review checklist with core copy, SEO, and ethics modules from a free digital marketing course.
As such, make sure you still have your eye on the best in-person business events that are going on near you. Keep them in your calendar, and follow their announcements as the date gets closer and closer.
This is also the time to get some custom business cards printed, which you can then easily hand out to anyone you meet or pass by your stand. A business card is a good way to edge yourself into the conversation with someone who could be a valuable lead for you, and they’re an incredibly human touch, thanks to simply being a printed material someone can take home with them!
Double-check your AI content
If you’re a business owner who likes to incorporate AI into your operation, the best thing to do is double-check anything it puts out before you make use of it or act on the information it presents. Of course, this is always going to be the best practice, but it’s something a lot of business owners can forget when they’re trying to create relevant content for the customer.
Before it goes live on your website, on your social media, or in adverts you want to run on search engines, double-check what the AI has created. Go through it with a fine-tooth comb to ensure it says what you want it to say, and there are no mistakes, miscredits, or any made-up information present in what you’re about to publish.
If you put something up without checking for these things, not only is it going to look unprofessional, but it can also harm your perception in the eyes of your audience. You don’t want to serve them low quality content, and you certainly don’t want to mislead them when you’re trying to impress them!
With just a quick bit of human intervention, though, you can prevent problems like these from cropping up and keep the positive appearance you’ve worked so hard to create in the eyes of the market.
Keep the human touch as you market your business
It’s easier than ever to market a new business, but it’s also harder than ever to get a customer to respond to your efforts. That’s why it’s crucial to maintain the human touch as we move further and further into the digital age; people want to hear from people.
Make sure you’re showing up for your customer base and making it easy for them to connect to you as another human being. You should also focus on that sense of personalisation that makes marketing more appealing. The more you can create a conversion that feels friendly, helpful, and beneficial to the customer, the more they’ll give back to you in return.