The ASEAN region is rapidly becoming one of the most dynamic markets for digital growth, with over 600 million connected consumers and governments investing heavily in digitalisation initiatives. Yet despite this momentum, businesses often face barriers when scaling across borders, from fragmented data systems to complex local regulations. To address these challenges, OpenMinds has announced the launch of Re:Source Conference 2025, a major martech gathering scheduled for 15 and 16 October 2025 at M World Hotel in Petaling Jaya.

The two-day event is expected to attract between 350 and 500 senior marketers, founders, and technology leaders. It promises not only to spotlight the latest marketing technologies but also to provide a forum for collaboration that could shape how ASEAN brands approach growth in the coming years.

Why ASEAN needs a dedicated martech forum

ASEAN’s digital economy is forecast to exceed US$300 billion by 2025, according to studies from Google, Temasek, and Bain & Company. This expansion is driven by a fast-growing middle class, high rates of mobile penetration, and a vibrant e-commerce landscape. However, brands entering new markets still encounter obstacles such as disconnected technology stacks, poor localisation, and the absence of clear go-to-market strategies.

Re:Source aims to bridge this gap. By bringing together global and regional voices, the conference intends to create a knowledge-sharing environment where businesses can better align their strategies with consumer expectations, particularly in an era where personalisation and cross-border agility are essential.

High-profile speakers and thought leaders

The speaker lineup for 2025 underscores the event’s ambition to be ASEAN’s premier martech forum. Confirmed names include Aaron Lim, Associate Director of Nielsen Audience Measurement Malaysia, who will explore how marketing tools can be tailored to ASEAN audiences, and Datuk William Ng, National President of SAMENTA, who will discuss how Malaysia’s martech strategies can be replicated across the region.

Other participants will include leaders from organisations such as Mida.so, Strategic Asia Marketing Alliance (SAMA), ParentInc, and Optimas. Their sessions will cover areas such as omnichannel marketing, automation, and strategies for capturing value from ASEAN’s diverse consumer base.

Key themes shaping the conference

The event programme is designed around the most pressing issues for businesses looking to grow in Southeast Asia. Topics will include:

  • Leveraging data, artificial intelligence, and automation to support regional expansion.
  • Cross-border e-commerce strategies, with a focus on digital sales and logistics.
  • Building brands that resonate with culturally diverse ASEAN markets.
  • Practical playbooks for market entry and sustainable scaling.

Workshops will provide hands-on learning experiences, while keynote sessions and panel discussions will give attendees access to regional insights and case studies.

Collaboration and ecosystem support

Re:Source 2025 is supported by a wide range of sponsors and ecosystem partners. Key sponsors include Infobip, mida.so, Bolt, Airasia Move, BytePlus and ⁠Cloud Space. Ecosystem partners such as Mole, Tactus, INFINITY8, E3Hubs, Daily CMO, Tech Collective, Females in Tech, and HERizon highlight the collaborative spirit of the event. Their involvement reflects the growing recognition that scaling in ASEAN requires a collective approach, with martech innovators working hand-in-hand with startups, corporates, and policymakers.

The bigger martech picture in Southeast Asia

Across the region, martech adoption is accelerating. According to a 2024 report from Gartner, marketing technology spending now accounts for nearly a quarter of marketing budgets globally, and ASEAN is following a similar trajectory. In markets like Indonesia, Vietnam, and the Philippines, businesses are investing in automation and analytics to capture fast-moving consumer demand. However, challenges such as limited infrastructure, regulatory hurdles, and the shortage of skilled digital talent remain.

This context makes Re:Source Conference 2025 particularly timely. By convening leaders across disciplines it can provide the practical knowledge and regional connections that businesses need to compete on both local and global stages.

Event details

  • Date: 15–16 October 2025
  • Time: 8:00 AM – 6:00 PM
  • Venue: M World Hotel, 1, Persiaran Bandar Utama, Bandar Utama, 47800 Petaling Jaya, Selangor

A milestone for ASEAN’s marketing ecosystem

The Re:Source Conference 2025 arrives at a critical moment for Southeast Asia’s digital economy. By bringing together visionaries, practitioners, and ecosystem partners, it sets out to do more than showcase technology: it aims to build a lasting community that drives ASEAN-wide growth.

For companies looking to thrive in one of the most diverse and dynamic regions of the world, the event offers not just information but an opportunity to connect, collaborate, and scale.

For more details and registration, visit Re:Source official website

Tickets and participation

Tickets for the event are now open for registration. A Workshop+ Pass is priced at RM 750, offering access to hands-on learning sessions. The Premium Pass, at RM 1,300, provides full access to both days, including workshops and keynote sessions. Teams can also purchase a Group Pass for five participants at RM 6,000.

Use code “TECHCOLLECTIVE50OFF” for 50% off your purchase for a limited time.

Editor’s note: Tech Collective Southeast Asia is a media partner for the Re:Source Conference 2025 and stands to earn from affiliate purchases.