Indonesia’s agritech ecosystem is going through a moment of reckoning. Once celebrated as one of Southeast Asia’s fastest-growing innovation sectors, the industry has faced scrutiny following governance controversies involving major startups such as eFishery and TaniHub.

Yet agriculture remains central to Indonesia’s economy. The country is one of the world’s largest producers of palm oil, rice and seafood, and millions of Indonesians depend on farming and fisheries for their livelihoods. As the sector recalibrates, a new generation of agritech startups is working to rebuild trust through stronger operations, transparency and sustainable business models.

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Here are five agritech startups in Indonesia that have demonstrated their relevance and trustworthiness in the field.

1. Aruna

Aruna operates in the fisheries sector of Indonesia, which means the company acts as a bridge between the local fishers and the global market. Indonesia is one of the world’s largest exporters of seafood, yet local fishers often struggle with fragmented supply chains and volatile pricing.

Aruna aggregates the supply of fish from the local fishers and manages distribution through an integrated logistics network, helping the fishers sell the products at better prices while also ensuring the quality of the products for exports.

Aruna has also gained recognition for being one of the promising Indonesian agritech startups, especially for its sustainable growth model. In a post-crisis scenario, such a model has more value because of the focus on the operations of the business rather than the growth of the business. Aruna’s model reflects a broader shift in Indonesian agritech, where startups are prioritising operational sustainability over aggressive growth.

2. Sayurbox

Sayurbox has gained recognition for building a more transparent and efficient agricultural supply chain in Indonesia. Generally, the supply chain for agricultural products is complex because the products move through several intermediaries.

The platform connects farmers directly with consumers, reducing the layers of intermediaries that typically dominate agricultural distribution. Instead of focusing on rapid geographical expansion, the company has chosen to focus on creating a robust agricultural supply chain. In the current market situation, agricultural supply chain startups in Indonesia with a deep supply chain and transparency will be viewed favorably.

3. AgriAku

AgriAku specifically targets the distribution of agricultural inputs. This is a critical yet neglected area. Farmers depend on seeds, fertilizers and crop protection agents. However, the distribution of these inputs is not always well coordinated.

AgriAku modernises the distribution of agricultural inputs. It links manufacturers, retailers and farmers on a single platform. This improves the transparency of pricing and the availability of products at the grassroots.

AgriAku operates as a B2B agritech platform focused on agricultural input distribution. Unlike many consumer-facing agritech startups, its model connects manufacturers, retailers and farmers within a single supply network, improving access to essential farm inputs.

4. Crowde

Access to finance remains one of the biggest challenges for smallholder farmers. This is because conventional banks rate agriculture as a risky business due to weather and price volatility. Crowde is an agricultural finance platform that utilises data and risk assessment to provide finance to farmers. This platform aims to reduce the risk of default while maximising the productivity of the farms.

Agricultural finance is a major growth area in the overall agritech space in Indonesia. In a more risk-conscious investment climate, agritech startups, particularly those in fintech, are under greater scrutiny. The measured and considered approach of Crowde is a more responsible development in agritech startups in Indonesia.

5. Eratani

Eratani combines financing, agricultural inputs and offtake agreements within a single ecosystem. This minimises risks for farmers, who can see a direct link between finance and production. Eratani offers finance, agricultural inputs and offtake agreements, so that farmers receive support in all areas. The company also tracks crops through digital monitoring, which helps in greater transparency.

Eratani’s funding rounds have been noticed in the regional tech media, which is a significant factor in the industry, especially in a space that is recalibrating in the face of governance concerns. Their holistic model shows the potential of Indonesia’s agritech startups to shift from a fragmented service focus to an ecosystem model.

Rebuilding trust in Indonesia’s agritech sector

While the challenges faced by eFishery and TaniHub undoubtedly impacted the way investors and the public perceive the industry, the fundamentals driving the growth of the agritech industry remain the same. The Indonesian agricultural sector still faces structural challenges such as fragmented supply chains, limited financing options, uneven input distribution and post-harvest losses.

The next frontier for Indonesian agritech startups involves focusing on governance structures, transparency in financial reporting, sustainable unit economics, data-driven risk management and strong farmer partnerships. These elements are crucial for building investor confidence and ensuring the long-term viability and impact of their business models across the archipelago.

Where is the agritech sector headed?

The Indonesian agritech space is in a new era. Trust, once breached, is now being rebuilt through discipline and accountability. Startups that address core agricultural challenges while maintaining transparency and sustainable business models will shape the next chapter of Indonesia’s agritech sector.

The narrative will no longer be about scaling fast but scaling sustainably. Aruna, Sayurbox, AgriAku, Crowde and Eratani are examples that even in a funding climate that is cautious, agritech startups in Indonesia that are credible have the power to effect change. In the future, trust could be the biggest competitive advantage in agritech.