Across Southeast Asia, startups are increasingly building technology for less visible layers of the built environment, from affordable housing and construction management to materials procurement, development financing and property operations. 

Instead of merely digitising the process of searching for properties, these companies have decided to shift their focus on the fragmented processes that determine how buildings are financed, built, sold and managed. It is part of a larger trend within an industry that has traditionally been centred on making property deals more accessible and efficient. The real opportunity today lies in bridging the gap between the digital systems and physical processes.

Here are 5 Southeast Asian companies showing why growth capital is moving beyond traditional VC

Lhoopa: using technology to tackle affordable housing

Lhoopa sits at the intersection of proptech, affordable housing and construction. Rather than operating primarily as a conventional property marketplace, the Philippine company uses technology to coordinate brokers, contractors, sellers and notaries involved in delivering affordable homes. Lhoopa uses mobile applications and real-time data to manage property listings, construction work requests, sales documentation and payments. The company now reports more than 7,000 properties sold, more than 28,000 people housed and active properties across 60 cities. It also has 518 housing units currently under construction.

The company is also expanding its pipeline of affordable housing. In 2025, Lhoopa reported that sales in the first six months had reached 2.5 times those recorded during the same period in 2024. For 2026, the goal is to double the delivery of housing. Lhoopa demonstrates how proptech need not be solely about helping consumers search for properties. The technology is increasingly becoming part of the delivery process itself, bringing together the people, the capital and the processes necessary to make these properties possible.

Hubble.Build: digitising construction management

Singapore-based Hubble.Build takes aim at another part of the built environment: construction management. The company provides digital tools covering workforce, safety, quality, handover, AI video analytics and resource management.  The model addresses a longstanding challenge in construction, where projects involve large numbers of contractors, suppliers and other professionals, yet many processes remain highly fragmented and dependent on manual coordination. Hubble now says its platform has automated more than 1,600 construction sites worth over US$90 billion and is used by more than 90,000 users across 13,000 companies.

Hubble’s offerings have also extended to construction financing. The firm’s Hubble.Financial platform connects construction project data with early-payment solutions for developers, contractors and sub-contractors. In 2024, the firm received a US$5 million private debt facility from AlteriQ Global to expand the progress-to-payment model. Construction technology becomes more valuable when it connects information across developers, contractors, suppliers and financial institutions rather than simply storing documents or tracking progress.

BRIK: digitising construction materials and supply chains

Indonesia’s BRIK is tackling another operational bottleneck: construction materials. Founded in 2022, BRIK is a B2B construction-materials technology company combining technology, automation and direct distribution to make sourcing and delivery more efficient. In May 2025, BRIK raised nearly US$10 million in Series A funding led by Jungle Ventures, with participation from Accel. The funding is being used for geographic expansion and product development, including construction technologies designed to improve labour productivity.

BRIK uses technology to improve the physical logistics chain, enabling more efficient order management, manufacturing and distribution of construction materials. This reflects a broader shift in construction technology, moving beyond software used on construction sites to address the physical inputs required for a project. By digitising procurement, manufacturing, logistics and material data, BRIK targets inefficiencies before materials even reach construction sites. In Southeast Asia, where construction logistics chains are still fragmented, this creates an opportunity to build more transparent and scalable infrastructure around construction itself.

Pinhome: expanding proptech into housing development

Another platform from Indonesia that has moved beyond listings is the real estate portal Pinhome. This platform has created an ecosystem covering property search and transactions, property financing, home services and developer services. The iVestment solution offers developers funding, technology and marketing support and connects projects with the broader Pinhome ecosystem.

The most recent residential market research conducted by Pinhome was based on more than 1.9 million property inventories. Its agent platform now connects with more than 45,000 property owners and offers access to millions of prospective buyers. This creates a model that sits between a property marketplace, a financial services platform and development infrastructure. Instead of simply generating demand for completed properties, the platform can participate further upstream by supporting housing projects and helping developers reach buyers.

ZEN Rooms: digitising the property operations layer

ZEN Rooms represents a different side of the proptech market, focusing on property operations. The Singapore-headquartered hospitality technology venture was founded to address the needs of the region’s accommodation industry. Today, ZEN’s proposition sits within Yanolja’s broader ecosystem of hospitality technologies that include hotel technology, channel management, booking and revenue-management tools. ZEN eManager, for instance, offers dynamic pricing, real-time pricing optimisation, channel management and reporting.

Property operations become especially relevant in Southeast Asia because of fragmented accommodation markets that include standalone hotels and independent property managers. Technology enables these organisations to join the digital distribution process and handle their revenues without the need to develop their own technology infrastructure. In other words, ZEN Rooms shows that opportunities in the built environment do not end with the building process. They extend into the operational stage of the physical asset lifecycle.

Proptech is moving beyond property search

Taken together, these companies show how Southeast Asia’s proptech opportunity is expanding beyond property search into the infrastructure behind the built environment. Affordable housing, construction management, materials procurement, development finance and property operations are all becoming areas where technology can address fragmented workflows and improve efficiency.

The next generation of proptech may therefore be defined less by how efficiently consumers can find a property and more by how effectively technology helps the region’s housing and construction ecosystems finance, build, operate and scale physical assets.