If you have thought about launching a product or marketing campaign in a country like the Philippines, make sure that you choose social media marketing as your top option. In a country such as the Philippines, social media marketing is your best option to market your product and promote it in front of a huge audience.

Filipinos are considered the most active social media users worldwide. It is estimated that more than 80% of the country’s total population uses social media actively, spending more than 4 hours every day on various social media platforms like Facebook, Instagram, Twitter, etc.

With such astonishing numbers, it is no surprise that social media marketing is the best option you have to market a product, increase exposure, generate leads, and convert those leads into sales. 

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However, keep in mind that not every social media marketing campaign will be successful in this country. The market of the Philippines is different from other countries and here, you will have to follow the market behavior, culture, and trends to run a successful marketing campaign. For anyone looking to start a social media marketing campaign in the Philippines, we have got for you some tips that will help you to make your marketing campaign a success. Let’s have a look at them:

Find the right platform

The people in the Philippines use various social media platforms depending on their age, interests, purpose, and goals. If you want your social media marketing campaign to be successful, you will have to find the right platform on which you find your target audience. The top social media platforms used by Filipinos include Facebook, Omegle, Twitter, Instagram, and TikTok. These social media platforms should be your main target but out of all these, you should pinpoint the right platform that will be best suited to promote your product to the target audience.

Choosing the right platform is very crucial to the success of your marketing campaign. If you choose the wrong platform, you won’t get the exposure you hoped for and your word won’t reach out to your target audience as you intended it to. Marketing on the wrong platform would result in a waste of time, money, energy, and resources. Therefore, finding the right platform by doing marketing research is important to make your marketing campaign a success.

Establish a brand identity

Establishing a brand identity on social media is very important to stand out from conventional social media campaigns. The audience on social media platforms sees a lot of marketing campaigns on a daily basis but if you want your word to reach out to your audience in an effective way, you will have to establish a brand identity.

One of the most popular ways to establish a brand identity is to show the “human” side of your brand and interact with the audience in a casual, less-formal, humorous way. By doing so, you will be creating an identity for your brand and stray away from the traditional way of marketing. 

As the Filipino audience enjoys interacting with humorous and casual content compared to formal content, it will allow your brand to get more exposure, more leads, and more conversions.

Collaborate with social media influencers

A very popular trend in the Philippines and all over the world is brands working with influencers. Influencer marketing has become popular not only in the Philippines but all over the world because these are closer to the lives of average people than celebrities and media stars. By collaborating with an influencer, there are more chances of your marketing campaigns becoming a success.

Around half of the social media users in the Philippines follow social media influencers and these people are a huge source of inspiration for the general audience. You can collaborate with a popular social media influencer from your category, which will help your product get more exposure and if the influencer has an audience that is heavily affected by his/her recommendations, it will help your product to get more sales.

Create short, shareable content

Creating short, shareable, and unique content that promotes your products will help your marketing campaign become a success. Short videos and reels are at their peak popularity nowadays and many social media users prefer to watch these short videos than long videos. You can use this to your advantage and make the best use of this opportunity to promote your product. These videos take only a few seconds of people’s time and if you make your videos creative enough and provide the right information regarding your product, you can increase your brand exposure by a lot.