As a result of today’s competitive labour market, as well as economic and financial difficulties, many employees are reevaluating their working lives. Businesses are becoming increasingly concerned with attracting and retaining employees, which is why more companies are implementing loyalty and incentive programmes.

This is the same in Malaysia, but the question is whether this is actually working. That’s why we jumped at a chance to speak to S.Sarkuna Shanmugam, Country Manager for Tada Malaysia. Tada is a leading Southeast Asian loyalty and rewards platform and they recently provided their solutions to the Perbadanan Kemajuan Negeri Selangor (PKNS), a statutory body and development agency for the state of Selangor to power their comprehensive employee rewards and loyalty platform in Malaysia.

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Tada’s platform enables businesses to easily motivate and reward employees for completing specific tasks or reaching predefined milestones. To reward their employees and improve overall satisfaction and engagement, PKNS uses the Tada platform to power an easy-to-use mobile app called PKNS Star.

Tada’s loyalty and rewards programme has been customised to meet the requirements of PKNS. They were able to engage their employees in more meaningful ways by rewarding them with points.

Could you explain what Tada does? What are your solutions?

Tada is a leading end-to-end loyalty and rewards platform in Southeast Asia that enables businesses to efficiently improve their channel partner, customer, and employee retention, by building loyalty and driving growth. Tada’s unified and game-changing solutions create an engaging and rewarding ecosystem with a seamless experience for all. 

We have three solutions to offer:

  • Tada Loyalty; Progressive and digitally empowered platforms that are built on winning channel incentives and customer loyalty strategies which enable businesses to develop profitable relationships with their most valuable stakeholders.
  • Tada Rewards; A seamless gateway to access over a thousand choices of rewards and incentives, from physical rewards to e-vouchers to utilities covering various areas from lifestyle to healthcare to entertainment which come at all ranges of value, with a seamless redemption experience.
  • Tada Gifting; Self-serve platform for offers, promos, incentives & appreciation that enables businesses to send e-vouchers and reward their most valuable stakeholders from one single dashboard anytime you need to.

What are some of the misconceptions that Malaysian businesses have about rewards platforms like Tada?

There are several misconceptions that business owners, in general, may have about rewards platforms like Tada. Some misconceptions include:

1. That loyalty or rewards platforms are a high investment cost

While it is true that some rewards platforms can be costly, creating a loyalty program from scratch internally can also be a daunting task that requires a significant amount of time and resources. By partnering with a specialised company in the loyalty industry like Tada, business owners can utilise a ready-made program that can be seamlessly integrated into their existing tech stack. This type of platform is designed with flexibility in mind, is constantly updated, and offers a wide range of built-in features that can meet the diverse needs of businesses. They can also save time and resources while still enjoying the benefits of a comprehensive loyalty & rewards program.

2. That loyalty or rewards platforms are not scalable

It is a common misconception that rewards platforms are not scalable and cannot adapt to the changing needs of businesses. However, this is not necessarily the case. Many rewards platforms are designed to be flexible and able to adapt to the evolving needs of businesses, just like Tada. Our game-changing solutions are designed to be customizable and can be tailored to meet the specific needs and goals of each business. We are confident that our solutions can provide significant value to businesses looking to boost customer loyalty and drive growth.

3. That loyalty or rewards platforms do not offer a good return on investment

It is a misconception that refers to the idea that the benefits of using a rewards platform do not outweigh the costs. This may be based on a lack of understanding about the potential benefits of rewards platforms, including increased customer loyalty, improved employee engagement, and increased sales and profits. It may also be based on concerns or uncertainty about how to measure the success of a rewards program.

Let us remind you that loyalty and rewards programs are designed to be long-term investments. While it is possible to see some early results, it is important to understand that creating a successful loyalty program can take time. It is important to be patient and to continuously work on improving and refining your loyalty and rewards program in order to achieve the best results. Overnight success is not a realistic expectation for a loyalty and rewards program, despite how big or small your business is.

What is the impact of using Tada’s rewards solutions when it comes to talent engagement and retention?

Our impact, of course, will be related to increasing engagement and digital experience for both businesses and employees in both WFO and a remote or hybrid work environment arrangement.

Our solutions enable businesses to recognize and reward their employees for their contributions and achievements. By providing employees with meaningful rewards and recognition, businesses can create a more positive and rewarding work environment, which can help to retain top talent. Tada rewards solutions can also make it easier for businesses to track and manage employee rewards, which can improve the overall effectiveness of the rewards program.

As for the employee, our solutions provide them with a convenient and user-friendly digital experience, making it easier to earn and redeem rewards, as well as track their progress and achievements. This can increase their motivation and engagement with the rewards program, making it more engaging and enjoyable. They can also use their rewards points to redeem a variety of vouchers, which they can then use to treat themselves and their families to special experiences or items.

Could you explain the customisation done for PKNS and how it has helped them improve productivity?

While we do not offer specific customization, our platform is designed with a range of features that clients can choose from based on their business needs. For example, PKNS activates the “mission and perks” feature, which allows their employees to complete missions and be rewarded with points. Employees can easily track their missions and achievements and redeem their points for a variety of vouchers, including lifestyle and utility options that can enhance their daily lives. Overall, our platform is designed to be flexible and adaptable to meet the unique needs of each client.

5. What’s next for Tada in Malaysia?

Moving forward, we are committed to deepening our roots and presence in Malaysia, as we believe that many businesses in the region will benefit from our digitally empowered rewards and loyalty solutions. In addition to our loyalty and rewards platform, we will focus on helping businesses in industries such as FMCG brands, building material brands, electronics brands, and automotive brands to incentivize their supply chain channel partners with a variety of digital and physical rewards. Building on our success in the Indonesian market, we are excited to bring the same level of quality and service to Malaysia