Choosing an IPTV solution for your video streaming service is an essential part of launching a business in this field. Plenty of solutions in the market offer various features, meaning that they also provide unequal experiences to viewers.
They can have various functionalities for monetization and content delivery. Companies focus on different aspects of that – that’s why they develop distinct features. Let’s observe what features you should look for in an IPTV solution for successful video streaming.
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Features of an IPTV solution that can lead to success
Here’s a feature set for you to look for in IPTV software when launching a video streaming service:
#1 Encoding/transcoding
Video delivery is a complicated process involving many steps on the video’s way from a camera to an end user’s device. An IPTV video encoder takes a RAW file from a digital camera and compresses it to make it more manageable and suitable for transmission through the Internet.
After the video is compressed, it should go through a transcoding process. Transcoder takes an encoded video file to change its size or bitrate. The purpose of transcoding is to meet the technical requirements of a receiving device, as there is a variety of them. For example, you can transform a high-resolution video into a lower-resolution one.
Transcoding is essential if you want to reach a wider audience. Viewers will have different devices: from smartphones of various brands to all kinds of TVs. You should have a transcoder to ensure the best viewing experience possible for viewers.
#2 Multi-platform support
Talking about IPTV application development. Check if the solution you are obtaining supports various devices and offers applications. People would likely want to watch videos not only on desktops but also on TVs, smartphones, iPhones, tablets, and other devices.
Limiting the devices on which your service is available means limiting the number of viewers you have and providing less convenience. Some people want to watch content on smartphones, while others prefer high-quality pictures and sound on a Smart TV. The third group would like to watch content on all devices they have. You need to take that into account.
#3 Analytics
One of the powerful tools to understand the performance of your video streaming service is analytics. Analytics gives you insights into users’ interests, preferences, and behavior. As a result, you will be able to provide better content to your viewers.
You will be able to make data-driven decisions on changes and improvements to your service. Analytics will help identify the inefficient areas and optimize them. As a result of all these actions, you drive better financial performance.
#4 Monetization models
One of the main purposes of launching a video streaming service is likely revenue-generating. That’s why you need to check if the IPTV software has a wide functionality for making income.
The common models for monetization are advertising, subscriptions, pay-per-view, and a hybrid. You can find a solution that supports only one of them or all. It is not a bad idea to have all three at your disposal so that you can switch from one to another whenever you want.
Final Thoughts
Choosing an IPTV solution for your video streaming service to launch or migrate is crucial. You need to learn all the features that software can provide you. The features set will influence how you operate and users watch your content. Check if the solution has everything necessary for a smooth workflow.