This profile focuses the spotlight on former Hong Leong Bank sales leader Kein Ai Ng. Now, she is the Head of Marketing and Partnerships at TrueMoney Malaysia and is bringing her skills into the fintech world. So, through Kein Ai’s sharing we aim to discover how amazing entrepreneurs, business leaders and trailblazers manage their work and day with the help of the many technology tools out there.

She has led her team as a Head of Sales (in Hong Leong Bank) to the highest achievement in the company including the highest merchant sales ever in the merchant department’s history and was in the list of the top 4 acquirers in the market.

In her new role, she hopes to contribute towards TrueMoney being recognised as one of Malaysian biggest e-payments brands.

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TrueMoney, a regional fintech company in Southeast Asia, is part of Ascend Money, which is a successful joint venture between The Charoen Pokphand Group (CP Group) and Ant Financial (Alibaba). Through its operations in seven countries, including Malaysia, TrueMoney has emerged as a trusted and reliable wallet choice for users, offering a wide array of services and solutions.

Communication powered by Google Workspace (Paid)

Google Workspace is TrueMoney internal team’s and regional team’s main communication platform and working platform on a daily basis. The platform provides a comprehensive suite of cloud-based tools that facilitate communication, collaboration, and productivity for individuals and teams.
The platform’s integrated tools such as Google Docs, Sheets, and Slides enable teams to collaborate and work on documents simultaneously, without the need for constant email back and forth. This not only saves time but also ensures that everyone is on the same page.

Moreover, the integration of Google Meet allows the team to conduct virtual meetings with ease, regardless of their location. The platform also has built-in security measures to ensure that sensitive information is protected.

Google Workspace has become an indispensable tool for the TrueMoney team, enabling them to communicate effectively, collaborate seamlessly, and increase productivity. The platform’s user-friendly interface and integration with other Google services make it a natural choice for the team’s daily operations.

Adobe Creative Cloud handles all creative needs (Paid)

Adobe Creative Cloud has been an invaluable tool for the marketing creative team at TrueMoney, as it has enabled them to develop all the marketing and partnership-related creative materials, digital content, and campaigns for marketing shoutouts. With its vast range of tools and applications, Adobe Creative Cloud has allowed the team to bring their creative vision to life and create engaging content that resonates with their target audience.

One of the key benefits of Adobe Creative Cloud is its ability to streamline the creative process, allowing the team to work collaboratively and efficiently. The platform’s integrated tools, such as Adobe Photoshop, Illustrator, and InDesign, have enabled the team to create stunning visuals, design eye-catching graphics, and develop engaging layouts, all in one place. The team can share their work with other team members and clients, receive feedback, and make revisions quickly and easily.
In addition, Adobe Creative Cloud has also helped the marketing creative team to keep up with the latest design trends and techniques, through its regular software updates and access to a vast library of online resources and tutorials. This has enabled the team to stay ahead of the curve and deliver cutting-edge content that drives engagement and conversions.

PowerBI to manage data analysis and monitoring (Free)

At TrueMoney, we have a customized PowerBI dashboard that has proven to be an invaluable tool for data analysis and business monitoring. The dashboard enables us to study our users’ spending behaviour, understand their needs, and make data-driven decisions that drive business growth.
With its powerful data visualization capabilities, PowerBI has allowed us to analyze and interpret complex data sets quickly and easily. This has enabled us to identify trends, patterns, and insights that we can use to optimize our operations, streamline our processes, and improve our services. The platform’s user-friendly interface and intuitive drag-and-drop features have made it easy for our team to build custom reports and dashboards that meet our specific needs.

Moreover, with the insights gained from PowerBI, we can perform targeted and effective marketing strategies that meet our company and business objectives. We can identify customer segments, track their behaviour, and develop campaigns that resonate with their specific needs and preferences. This has helped us to improve customer engagement, retention, and loyalty, leading to increased revenue and business success.

ZenDesk to scale up our customer service (Paid)

We have implemented ZenDesk as our primary customer relationship management (CRM) tool to streamline and enhance our customer support operations. ZenDesk has proven to be a powerful and versatile platform, offering a range of features that help us to provide exceptional customer service.
One of the key benefits of ZenDesk is its multichannel support feature, which enables us to manage customer queries and support requests across multiple communication channels, including live chat, email, and social media messenger. This has helped us to provide a seamless and consistent customer experience, regardless of the channel that our customers use to contact us.

ZenDesk has also allowed us to improve our response times and service quality, by enabling us to automate certain processes, such as ticket prioritization and routing. This has helped us to ensure that customer queries are addressed promptly and efficiently, reducing the risk of delays or errors.

Corporate incentives with TrueMoney Malaysia App (Paid/free)

We have developed an innovative e-wallet app that allows users to make seamless and convenient payments at over 10,000 merchant outlets and 25,000 payment points across the country. With our e-wallet app, users can easily manage their finances, pay bills, and purchase goods and services with just a few clicks.

One of the key benefits of our e-wallet app is the monthly promotions that we offer to our users. These promotions are designed to provide our users with great value and savings, making it easier for them to manage their finances and stretch their budgets. From discounts on groceries and fuel to cashback on insurance purchases, our monthly promotions are a popular feature of our e-wallet app.

In addition, we have partnered with a number of corporate partners to provide exclusive incentives, promotions, and staff benefits to their employees. For example, Lotus’s staff are able to enjoy their staff discount at Lotus’s store using TrueMoney Malaysia and also enjoy exclusive insurance cashback. This has enabled us to expand our reach and offer even more value to our users.