We live in an online world dominated by the internet,  which makes maintaining an online presence for your startup of prime importance. Online media has the longest staying power and as much of your traffic comes from search, it is important that you have your online assets sorted out and cleaned up.

From your homepage, blog, About Us section and even external websites that feature you, it is essential you have that up to scratch.

Here are some simple things to do to improve your online presence.

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Testimonials matter

A Nielsen study from 2015 shows that 83% of the customers trust recommendations. This is simple for you to do. Just add testimonials real customer testimonials, client logos, and case-studies to showcase your work.

It is important to remember that website visitors have a short attention span, so state the message very clearly and try to keep them on your website so that they can understand what you offer and begin to trust your brand.

Get a blog right now

This is essential and not that hard to do. A blog is essential to educate your readers and give them insights into your knowledge of your industry and how the company works. Another critical, but oft-overlooked aspect is the value it adds to your SEO ranking, so make sure you optimise your website and blog to maximise the time spent.

A pro-tip from us is to blog about industry-related issues that do not directly concern you, but you know will concern your potential clients. This helps you increase your reach by attracting visitors who may require your services, but do not actively search for it. Eg. Instead of writing about legal issues such as contracts, legaltech companies usually write about startup issues, in general, giving them clout in the startup community and attracting a large startup readership, which is often their target audience.

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Content really matters

Following the blog, it is important to mention that this is nothing if you don’t have the right content.

Here are some simple tips on how to get that:

  • Ask your customers about what would they like to read and create content for them
  • Research and write interesting growth stories for them to read, because we all like to feel good
  • Make sure your content is helpful, you don’t need to be a professional writer, but the content needs to help the people who are reading it
  • Creating great content is one thing, but getting it out there is essential to use all your social media and online channels to get your content spread as wide as possible

Use social media like you’re an influencer

If you’re not on LinkedIn, Facebook, Twitter, Instagram, YouTube, and every other social media platform then chances are you’re as old as we are or think your customers aren’t the social media type.

Your social media channels should be updated and active because you can tailor your content and outreach strategy to reach the people you need to reach. Potential customers look on social media and any online platform that’s convenient, so having a presence everywhere helps your chances of being discovered.

Think of your social media channels as another website or platform to feature your product and services and treat it as such. It is a powerful tool if you use it right.

A pro-tip would be to stand out from the crowd with your unique logo design. It is one of the best ways to differentiate your brand from a lot of others.

Build those links

Backlinks are crucial and here are some simple and easy ways to get a backlink. We’ll make it simple folks – this takes time but is ultimately worth it when you’ve got thousands of people coming to your website on a daily basis.

Here are a couple of ways that require no technical expertise, just some good ol’ fashioned elbow grease.

  • Write guest blog posts. Remember those awesome helpful blog posts you write? Well, look for websites or platforms that like that type of content and ask them if they want to use it for free.
  • Get some PR for your startup. The inevitable backlinks are really helpful.

Getting your startup to stand out can be a challenge, but doing these simple things puts you in a better position. It is extremely unlikely that you are the only player in the field, so it is worth the effort to get these simple steps right.

Content last edited on 10 December 2020